24 meetings in 2 weeks

About a month ago, one of my clients launched their first campaign and got 4 meetings on day 1…they were obviously happy with the outcome 🙂 

But it was going so well, that I followed up 2 weeks later just to see if they converted any more meetings from it.

What they told me?…

24 meetings. Most teams with 5 full-time sales people and a decked out marketing team would K*LL for numbers like that.

Even crazier? Their lifetime reply rate at the time of writing this is 19.5% to a cold audience…20 times the average.

Even crazier than that? They target Higher Ed…an industry that is NOTORIOUS for very harsh spam filters.

The lesson here is…as long as you set things up correctly for your outbound motion, automated cold outreach is one of the most efficient and scalable demand channels you can invest in.

Need help creating a profitable outbound motion?

We offer 6-week outbound pilots for B2B companies with a goal of generating 3-5 qualified sales opportunities. If it works, we scale it, if it doesn’t, you get the reasons why, and clarity on where you should move your sales resources to (hint; not everyone should do cold email)