Email Deliverability 2025

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In 2025, there are several important but overlooked areas of cold email that literally, no one cares about. Money is being lost, but the bloated sales orgs of the past are just fine with inefficiency…until their jobs are on the line. In today’s video, I’m going to cover the major areas of email deliverability that sales teams MUST improve on if they want to keep their jobs in 2025.

Takeaways

• Email deliverability is crucial for cold email success in 2025.

• Placement tests provide visibility into email infrastructure performance.

• Tracking open rates is no longer recommended; focus on reply rates instead.

• Aim for a reply rate of at least 1% after sending to 500-1000 prospects.

• Keep bounce rates under 2% to maintain deliverability health.

• Utilize inbox rotation to prevent domain reputation damage.

• Secondary domains can protect your main domain from negative impacts.

• Choose email sequencing tools that support high volume and multiple inboxes.

• Allow time for follow-ups to improve response rates.

• Adjust strategies based on metrics to avoid damaging your email reputation.

Whenever You’re Ready, Here’s How We Can Help You…

Our email sending & deliverability service is great for sales teams who want to send cold email without any of the tedious technical roadblocks. We support:

• High-Volume cold email

• Private IPs

• DFY Technical Setup

• Daily QA Monitoring

• Free back-ups

• Peace of mind